Brides-to-be and their grooms-to-be seek assistance from a variety of professionals in the wedding industry as they plan their big days. The bridal industry is booming, with WE tv Networks Wedding Report citing more than 2 million weddings per year from 2005-2009, it’s no wonder creative, aspiring entrepreneurs are attracted to the industry. Home-based wedding decorating businesses require little to no startup costs, but require a great deal of planning.
Carve out an area in your home that you can use to run your home-based wedding decorating business. At minimum the area should have a computer, phone, desk, enough seating for you and your clients, several storage solutions, such as bins and a large table for assembling decorations.
Research the wedding industry to find out the types of services wedding decorators provide and to identify trends. Scour your area for other wedding decorating businesses who are your direct competitors. Come up with ways to differentiate your business.
Determine the types of wedding decorating services you want to provide engaged couples and associate a price with each.
Come up with a business name and tag line for your home-based wedding decorating business. Ensure that customers can easily identify the type of business you run when they see or hear the name and tag line.
Create an identity for your business by working with a local graphic and website designer. You need a logo, business card and letterhead design, brochure and a website. Include your web address, email address and phone number on each marketing piece your designer creates.
Develop a plan for marketing your businesses that includes networking with other industry professionals, blogging about wedding topics on your business site, attending wedding trade shows and offering seminars to brides-to-be. These marketing activities will help you generate leads for business.
Find reputable vendors and suppliers who offer products and accessories you need for your home-based wedding decoration business.
Start a portfolio that includes pictures of wedding decorating you’ve done in the past. Use it to show clients designs during consultation meetings.
Create a contract you can use to solidify service agreements between you and your clients. Include areas on the contract for the date and time of the event, a description of the decorations being used for the event, the wedding theme, contact information for the couple, your businesses contact information, payment terms, liability clause and cancellation policy.
Schedule appointments with potential clients and have them meet you in your home office to discuss the decor for their wedding. Come up with a proposal and quote that outlines the services you plan to provide. If the clients agree, provide them with a contract they must sign before services are rendered.
- Check with your homeowners policy to determine whether a home-based business is covered under you insurance. If not, add general liability insurance to protect your business.
Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor’s degree in business and marketing from Towson University and is working on a master’s degree in publications design at University of Baltimore.
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